Production Operations

Naming files. Prepping assets. Renaming, re-cutting, QC’ing, and packaging for distribution — on repeat. Production ops may not be glamorous, but it’s where deadlines are made or missed. Content Brick creates the policies and procedures that power consistent, scalable workflows to keep your media moving with speed, structure, and zero guesswork.

What Are Production Operations?

Production Operations is the backbone of content creation — covering the workflows, systems, and standards that guide how media is prepped, managed, delivered, and archived. It includes everything from file naming conventions and QC processes to versioning, formatting, and long-term storage — ensuring every asset moves smoothly from production to publication.

What We Handle

  • Develop end-to-end workflows from content creation to final delivery and archiving.

  • Create standardized policies and procedures for naming, formatting, and version control.

  • Implement QC protocols to ensure content accuracy, compliance, and readiness.

  • Design metadata schemas and tagging strategies for better asset tracking and retrieval.

  • Optimize file prep, packaging, and delivery processes across platforms and formats.

  • Align production operations with rights, licensing, and content usage requirements.

FAQs on Production Operations

What exactly is Production Operations?

Production Operations refers to the behind-the-scenes workflows and processes that move content from creation to delivery and archiving. It includes file prep, naming conventions, quality control, metadata management, and more — ensuring content is handled efficiently and consistently.

Why does my organization need a Production Operations strategy?

Without a clear strategy, media workflows can become chaotic, error-prone, and hard to scale. A well-defined operations plan ensures deadlines are met, content is delivered correctly, and assets remain accessible and usable long-term.

Can you help us create policies and workflows from scratch?

Absolutely. We work with your team to build customized production procedures tailored to your content types, platforms, and operational needs — from naming standards to delivery templates and QC protocols.

Do you support legacy content and archives?

Yes. We can help assess, organize, and integrate your legacy assets into a modern workflow, ensuring your archive is searchable, usable, and aligned with current production standards.